Inspiration behind starting Tiny Kingdom Travels:
Tiny Kingdom was born in response to the economic challenges following COVID-19. Recognizing tourism as a key priority for the government, the founders aimed to contribute to the economic recovery by offering unique travel experiences.
Opportunities:
Despite the challenges, Tiny Kingdom sees opportunities:
Government focus on tourism: The government’s renewed focus on tourism, including a target of 300,000 tourists by 2024, creates a promising environment.
Targeting specific clientele: Catering specifically to potential investors, particularly those interested in the Gelephu Mindfulness City project, offers a niche market opportunity.
Contribution to the Bhutanese economy:
Tiny Kingdom is driven by a desire to contribute to Bhutan’s development and achieve the national goal of a USD 12,000 per capita income by 2032. They view their business as a humble contribution to the collective efforts of Bhutanese citizens and the visionary leadership of His Majesty the King.